What color will be the top color in 2025

Mocha Mousse is a warming brown shade imbued with richness. It nourishes us with memories of the delicious properties of chocolate and coffee, responding to our desire for comfort. PANTONE 17-1230 Mocha Mousse is based on our desire for daily pleasures and expresses a level of thoughtful tolerance.
Next year's color is announced in December, it reflects global trends and moods in society, culture. Its importance can be attributed to the following factors:
- Consumer, first and foremost. Pantone is stated as a company that helps brands develop their own color identity. Pantone's Color of the Year shows that color plays an important role in a consumer's decision to buy something or not. Consumers think about the impression they can make with color because color is an important part of the message you are sending to the world.
- The second factor is social. The color of the year, according to Pantone, helps us understand the world we live in: “It appears as a visual language through which people of different cultures, generations and geographies can communicate.
The color Mocha Mousse transcends the traditional perception of brown as simple and grounded, lending a touch of elegance and sophistication. The Institute of Color notes that this hue is associated with a global desire for harmony and connection, emphasizing the importance of moments of peace, warmth and intimacy in today's world, reflecting humanity's desire for comfort and enjoyment of simple things.